Quality and personal excellence are two key elements of your personal brand. The degree to which you fully embrace the importance of these elements is communicated to others on a continuous basis and is incorporated into others’ vision of who you are (i.e, The personal brand that you broadcast). Those who are fully aware of this fact can definitely undertake action to broadcast a personal brand that elevates their professionalism through conscious focus on quality and personal excellence.
Quality and personal excellence are broadcast by you through all of the following 14 activities:
- Every e-mail message you send to someone else.
- Every voice mail message you leave for someone.
- The voice mail message others hear when they try to reach you.
- Your email “signature.”
- Any and all social media profiles you have on networking sites online: LinkedIn, Twitter, Facebook.
- Every written deliverable you submit to anyone else — report, analysis, memo, white paper, article, newsletter, letter, brochure.
- Any presentation you make in front of anyone else.
- Every business card you hand out to someone else.
- The manner in which you greet a stranger or anyone else you meet for the first time.
- The manner in which you present yourself physically – your style of dress and grooming.
- Every conversation you have with another person.
- The quality of the people you “hang around with.”
- The role you play in community and professional organizations.
- The degree of kindness and compassion you communicate to others in every interaction you have.
Each of the above activities represent an opportunity to communicate a high level of quality and personal excellence. Missing the beat on any one of these activities represents a chink in your chain of successfully offering a consistent message of your commitment to quality and personal excellence.
Take an inventory of how well you are broadcasting your personal brand elements of quality, excellence and professionalism through all of the above activities. Commit today to a personal program of continuous improvement.
In today’s market, there is no question the personal brand elements of quality and personal excellence are more important than ever. The value you add to your employer, your clients, your professional network and your personal network will be significantly enhanced through relentless attention to these elements.
[This article was originally posted on an earlier date]
Andy Robinson, owner of Career Success Partners, is a leading authority on career success and 15-year career coaching veteran.
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12 Comments
I''d like to see this article as well.
I''d like to see this article as well.
Can someone email me this article, as well. It will be greatly appreciated, because it seems like a very interesting article. My email is melissadiego@hotmail.com.
Thank you in advance!
I would like to read this article. Could somebody send it to me. Thanks.
callejas.cecilia@gmail.com
Could somebody email this article to me? It doesn't seem to show up. The link is bad.
1.14 Things that Impact the Quality of Your Personal Brand
Could somebody email this article to me? It doesn't seem to show up. The link is bad.
1.14 Things that Impact the Quality of Your Personal Brand
I don't think you mentioned anything new in your post, but the detail you include really made be review all the different ways I interact with people and project an image others use to define me. Surely during a job hunt, but at all times, projecting personal excellence makes a huge difference.
I've always agreed with this and thought it kind of sad that my generation needs to be told this. The only one that rubs me is “the quality of the people you hang around with.” It smacks of elitism.
It also seems so unfortunate that there is no longer really a line between a person as a professional and as a non-corporate being. Since “everything” I do can be understood as a statement about me as a professional, it means I'm less likely to try things that others are afraid to try (hobbies, interests, professional pursuits, etc). Don't want to be the one that sticks out too much, right?
Indeed, I do think this is unfortunate that more and more it seems the line between work and non-work is fading. And based on all that I am seeing, you are right, there are a lot of rules about what will be viewed negatively by a potential employer – basically almost anything, thereby perhaps keeping large groups of people from pursuing interests (because it isn't just talking about it yourself – anyone can take and post a picture of you at that concert) just to have a job. Wow. Just writing that made me feel a bit sad.
everything you do is a reflecton of who you are. personal excellence is a great standard to have and to maintain as a brand.
Your post was informative and timely. We plan to Tweet about it to our job seeker – job search audience.
Best,
Hayley Hudson
J2B Marketing
@j2bmarketing
This couldn't be more true. Every proffesional interaction you have is a reflection on the quality of your brand.