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3 Reasons Why LinkedIn is NOT the Only Way to Get a Job

December 4, 2009 by sparktalk 

By CAREEREALISM-Approved Expert, Joshua Waldman

Of late, there have been more and more stories of people finding work through LinkedIn. In fact, most recruiters I talk to say they are actively seeking candidates through keyword searches on LinkedIn.

So why would a job seeker look anywhere else for their online networking? I think there are 3 reasons why it is a bad idea to corner yourself, as a job seeker, to just LinkedIn.

But first let me preface this by saying I LOVE LinkedIn and have used it for years. I’m not saying not to use it, but that it can be limiting for the unique needs of a job seeker if that’s the only tool.

Reason 1: The 1 Resume Problem

It is common knowledge that when applying for a job, the candidate should customize their resume to that position.

I’ve blogged about the importance of keywords before. Basically, if you want Google to return your name when a recruiter searches a keyword, you need to have chosen the right ones to put in your profile.

When going for a job, the hiring manager will look to see if your resume is generic, or if you have really addressed the organization’s concerns.

But wait!

LinkedIn only gives you one resume.

And to make matter’s worse, people are actually uploading a traditional resume to be downloaded from their LinkedIn profile. Once someone get’s control of that document, you have no idea where it will end up. And if you haven’t’ customized it, you could be written off completely.

I have several clients who are testing the waters in 2 or more different industries. There is no way for them to cover all bases with just LinkedIn alone. If you are looking to have multiple online resumes, I highly recommend an online resume service called VisualCV.

Reason 2: The Boring Personality Problem

The first thing I teach clients is to have a very clearly defined personal brand before writing your online profiles. And then when crafting their value statements, to make sure to take yourself from commodity and into personality.

There is always going to be someone smarter, more educated and more qualified than you. Especially these days. (Don’t worry, you are still the prettiest/handsomest person ever.) So the sooner you can take yourself out of simply listing your skills and into demonstrating your value, the better.

LinkedIn’s framework is limiting. Yes there are now ways of uploading videos and slide-shows. Xing.com offers users many more application features, such as mind mapping, document sharing (free), car-pooling, Wall Street Journal and more. These combine to create much more personality online then ever before.

Reason 3: The Unwritten Rules of LinkedIn

There are some unwritten rules that make networking with large numbers of people difficult.

For example, if you decide to add someone to your network that you’ve never met, they are perfectly encouraged to say, “I don’t know you” and ignore your request. If this happens too many times, you get a polite wrist slap from LinkedIn.

In response to this, LinkedIn Open Networking was created.

I would encourage you to join this group and take advantage of thousands of people willing to accept your invitations and help you get out there and meet possible job opportunities.

The Best Social Media Training Available

After months of presenting these and other powerful job-seeking tips, I’ve been asked to put everything in one place. Finally, I’ve been able to get everything video taped, and I will be making a really big announcement in the next couple of weeks.

If you would like to get early access to this exclusive training (and all the great free stuff I’m going to give away along the way), then you should definitely check out this video called, “The Top 7 Mistakes Job Seekers Make Online”.

CareerEnlightenment.net has been featured on sites like CAREEREALISM.com, LocalJobNetwork.com and MediaBistro.com. For more information, please contact Joshua at Joshua@careerenlightenment.net. Learn the 7 top mistakes job seekers make online…click here.

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Comments

  • scarlettpencilpoint
    "Once someone get’s control of that document," should of course read "gets." It's not possessive.

  • Joshua,

    Thank you so much for writing this! I heard from my JOB SEEKING client today that as soon as she updated her Linkedin profile (which we refined in our work together) she started getting random invitations to connect and recent graduates literally asking if she had a job for them??? She is not even employed! Not only are new job seekers totally ignoring online etiquette, never mind the rules of networking 101, they are not even reading the Linkedin profiles properly. Not a good image to convey, and no doubt unlikely to result in any response. Of course, Linkedin will then be seen as a futile endeavor. I run regular webinars and workshops on how to network and use Linkedin effectively, and the amount of information out there on the rules of job searching are so easy to find, and yet it's still so difficult for many people to figure it out. I hope they watch your video. I too am currently working on 2 projects to teach people how to embrace these tools.

    Lets hope our work pays off. Good luck to you!
  • Thanks Donna, Your service...no...Our service....is very needed. And it's great to know we are makig a positive difference for people.
  • amyjodeb
    So what about the limitations of recruiting with LinkIn. Sure it's free, but is it really all that effective in finding the right candidates if you are a recruiter? It seems that LinkedIn is swarming with hungry recruiters so are the good candidates all being picked over? Are the candidates really all that great? Does the saying hold true that "you get what you pay for"?
  • Hi Amy,

    That's such a great point. LinkedIn is not the only place recruiters are looking. And for candidates to really stand out, they should be investing some time learning the other platforms available, such as VisualCV.com and Xing.com.

    As far as LinkedIn being FREE and not valuable, I'm not so sure that argument holds. All social media is free, for the most part. Yet is providing people and businesses with tremendous value.

    There are still ways to use LinkedIn and stand out from the crowd. Definitely check out my video on the "7 top mistakes". http://guide2socialmedia.net/social-media-job-seeking/7-mistakes-online
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