‘Am I Money?’ #6 – Susan, Sales & Marketing Consultant

susanHi Experts,

I’m a sales and marketing specialist running my own consulting firm. I don’t have a cover letter, but I do have a resume and LinkedIn account…Am I Money?

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Comments

  1. J.T. O'Donnell says:

    Hi Susan,

    Well, there's no doubt you are money – but I think you have the opportunity to leverage your money potential here. So, I'm going to give you a 3.75 and suggest a few changes & expansion to get the word out!

    Your Linked In profile is complete but basic. It's time to get in there and play with the tool and expand your info. Given you are in sales and marketing, you are an ideal candidate to build up a strong LinkedIn presence. The wonderful thing about LinkedIn is that the formatting is standardized, so people who use it know where to find what they are looking for, but only if you post it. I think your photo is very professional and I know from your resume that there's lots more you can put in the profile. So, I say, spend a few hours expanding it (reach out and get recommendations, give recommendations, etc.) and then work several hours a week in to your routine to research and invite more people to link with you.

    As for your resume, it's formatted well and you have great experience. I'm only going to make three suggstions:

    1) Change the font to one without tails. A clean-lined font is much easier to read. I know the curly fonts give an upscale impression, but what's the point if it makes it hard for the reader?

    2) I'd create an executive summary at the top. Take out the paragraph and put in a list of your top skills with years of experience next to each. In particular, list the skills that are your strengths and that you are looking to leverage for clients and/or future employers.

    3) Quantify your bullet points even more and shorten them up. Because you've got a lot of experience, you need to pay particular attention to finding a way to say more with less. Take out subjective text and stick to facts and figures. I can't stress it enough to job seekers, the most memorable thing on any resume are stats. ie. Don't just tell them you recruited and trained employees, tell them how many over the course of your tenure. It gives an instant impression of the depth of your experience.

    Finally, I'd continue to develop your presence on Twitter, consider adding a VisualCV, and consider writing an article or two and getting them published on some industry websites/blogs. These will add credibility to your profile and help people see why you are an expert at what you do. Consultants, in particular, need to have a great 'top fold' (what comes up when you are Google searched by your name). So, the more on-line presence you have, the better.

  2. J.T. O'Donnell says:

    Hi Susan,

    Well, there's no doubt you are money – but I think you have the opportunity to leverage your money potential here. So, I'm going to give you a 3.75 and suggest a few changes & expansion to get the word out!

    Your Linked In profile is complete but basic. It's time to get in there and play with the tool and expand your info. Given you are in sales and marketing, you are an ideal candidate to build up a strong LinkedIn presence. The wonderful thing about LinkedIn is that the formatting is standardized, so people who use it know where to find what they are looking for, but only if you post it. I think your photo is very professional and I know from your resume that there's lots more you can put in the profile. So, I say, spend a few hours expanding it (reach out and get recommendations, give recommendations, etc.) and then work several hours a week in to your routine to research and invite more people to link with you.

    As for your resume, it's formatted well and you have great experience. I'm only going to make three suggstions:

    1) Change the font to one without tails. A clean-lined font is much easier to read. I know the curly fonts give an upscale impression, but what's the point if it makes it hard for the reader?

    2) I'd create an executive summary at the top. Take out the paragraph and put in a list of your top skills with years of experience next to each. In particular, list the skills that are your strengths and that you are looking to leverage for clients and/or future employers.

    3) Quantify your bullet points even more and shorten them up. Because you've got a lot of experience, you need to pay particular attention to finding a way to say more with less. Take out subjective text and stick to facts and figures. I can't stress it enough to job seekers, the most memorable thing on any resume are stats. ie. Don't just tell them you recruited and trained employees, tell them how many over the course of your tenure. It gives an instant impression of the depth of your experience.

    Finally, I'd continue to develop your presence on Twitter, consider adding a VisualCV, and consider writing an article or two and getting them published on some industry websites/blogs. These will add credibility to your profile and help people see why you are an expert at what you do. Consultants, in particular, need to have a great 'top fold' (what comes up when you are Google searched by your name). So, the more on-line presence you have, the better.

  3. J.T. O'Donnell says:

    Hi Susan,

    Well, there's no doubt you are money – but I think you have the opportunity to leverage your money potential here. So, I'm going to give you a 3.75 and suggest a few changes & expansion to get the word out!

    Your Linked In profile is complete but basic. It's time to get in there and play with the tool and expand your info. Given you are in sales and marketing, you are an ideal candidate to build up a strong LinkedIn presence. The wonderful thing about LinkedIn is that the formatting is standardized, so people who use it know where to find what they are looking for, but only if you post it. I think your photo is very professional and I know from your resume that there's lots more you can put in the profile. So, I say, spend a few hours expanding it (reach out and get recommendations, give recommendations, etc.) and then work several hours a week in to your routine to research and invite more people to link with you.

    As for your resume, it's formatted well and you have great experience. I'm only going to make three suggstions:

    1) Change the font to one without tails. A clean-lined font is much easier to read. I know the curly fonts give an upscale impression, but what's the point if it makes it hard for the reader?

    2) I'd create an executive summary at the top. Take out the paragraph and put in a list of your top skills with years of experience next to each. In particular, list the skills that are your strengths and that you are looking to leverage for clients and/or future employers.

    3) Quantify your bullet points even more and shorten them up. Because you've got a lot of experience, you need to pay particular attention to finding a way to say more with less. Take out subjective text and stick to facts and figures. I can't stress it enough to job seekers, the most memorable thing on any resume are stats. ie. Don't just tell them you recruited and trained employees, tell them how many over the course of your tenure. It gives an instant impression of the depth of your experience.

    Finally, I'd continue to develop your presence on Twitter, consider adding a VisualCV, and consider writing an article or two and getting them published on some industry websites/blogs. These will add credibility to your profile and help people see why you are an expert at what you do. Consultants, in particular, need to have a great 'top fold' (what comes up when you are Google searched by your name). So, the more on-line presence you have, the better.

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