Brand Reputation

10 Ways To Build Your Brand Reputation Online


“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren Buffet)

Related: Protect Your Digital Reputation: 10 Useful Tips

Great quote from a very wise and successful man, who has seen this play out in many different ways over many years!

The questions I get asked most frequently when working with people on their brand marketing and social marketing strategy are, “How do I build a following and build my reputation?” and, “How do I get people to comment and re-tweet?”

I have been a student of  the social space and platforms like Twitter, Facebook, and LinkedIn for about awhile now. I observe and pay attention to the people that have large followings and influence for the right reasons.

There are people who have huge fans and followers, but they are not authentic to me and I have no interest in their “shtick.” I wish ‘em well, just don’t want them cluttering up my stream.

The social media mentors I respect come from different arenas and all kind of say the same thing: Be authentic and real, create useful content, be consistent, engage in the conversation, and give more than you ask. This was easy for me to embrace, as my personality and personal philosophy aligned very well with this.

So, spring of 2009, I dove off the board into the social media playground pool! I have always loved the park, pool and playground, so this was fun for me. Here I am, years later and I am still a student, but I’ve gone from junior high to high school! I loved high school, too. Did you?

How To Build Your Brand Reputation Online

Want to build your brand reputation? Here are some of my insights and some of the things I have learned that have helped me make amazing connections, grow my reach and business, and have a whole lot of fun sharing ideas and learning from others:

1. Be Yourself

The social media world is one dimensional, but you can make yourself multi-dimensional. Writing for social media sites is very different than writing a “term paper.” Take a more personal approach to writing. Write how you converse. Practice and study other successful bloggers and web writers.

2. Be More Interested In Others Than In Yourself

Let people know you care about them, their issues and challenges. “Here’s what I can do to help…” is a powerful connector. Sharing, serving and giving good, useful and pertinent information to help them solve problems goes a long way.

3. Give People Glimpses Of Your Personal World

Getting to know each other on many levels is what builds the foundation for personal relationships. Letting people know what you do, stand for, and believe in is certainly important, but what foods you like, favorite places you’ve traveled to, and books you recommend can really give people a well-rounded glimpse of you and your world. Careful about what and how much you share, though. Remember, how viral the Web is and that you can’t delete or erase it!

4. Get To Know Your Followers

OK, so you have 1,000s of friends and followers! Do you know anything about them? What matters to them? Survey them for their demographics and psychographics. Get to know what they need from you and let them know how they can help you. This is “social, mutual” media right?

5. Collaborate And Hook People Up

I have found this to be one of my most effective was to build trust. I connect and hook people up regularly. I simply introduce people via e-mail introduction, state the synergy I sense, and let them take it from there! Try it, it works!

6. Temper Your Humor And Anger

Hey, I love a great joke and some edgy language, but I don’t need anything really off color or any profanity to get my attention. Careful here. Remember, you can’t delete or erase this. One click and it’s on the Web for what could be a very long  and tedious time.

7. Be Consistent And Show Up

Be a kid in the playground. Show up, get to know the other kids, let them know what position you play best to help the team, acknowledge when others make a great play, and play your heart out when you get picked to play!

8. Give And Receive

Lot’s of people are comfortable with giving to others but not allowing others to give to them. This is one area I have really improved on. When people ask me how they can help me, and I know they are coming from a genuine place, I accept their invitation and allow them the pleasure of giving and me receiving. Try it!

9. Provide Solutions, Options, And Answers That Have Worked

The rule with social media (which is kind of unspoken) is 4 to 1. Four posts or tweets where you give and provide information that provides solutions to problems or challenges and one promoting yourself. Sell, sell, sell is a sure way to get hidden, un-followed or un-friended.

10. Spread Hope And Positivity

We all benefit from others sharing their successes, silent heroes, triumphs and lessons, especially now. Do share yours and others that you have found!

Now, take your online connections offline and get personal!

Related Posts

3 Effective Ways To Quickly Brand Yourself Online
Tips For Making Your Online Image Employer-Ready
3 Ways To Instantly Improve Your Online Personal Brand


Photo Credit: Shutterstock

Photo Credit: Shutterstock

Deborah Shane

Deborah started out as a rockin’ singer/published songwriter, teacher and award-winning broadcast radio sales professional then transitioned in 2007 out of corporate America and launched DeborahShaneToolBox. Her diverse career background combines entertainment, education, sales and media. She has performed on stage, taught in front of a classroom and won awards for her broadcast radio sales professionalism and small business content marketing.


  1. Great advice – 1 suggestion: on #4 you say to survey people, but surveys are notoriously poor at giving an accurate picture of what people actually act on (we think we know what we want, but often we don’t) Using a social media impact monitoring tool like Buffer, Hootsuite, etc is really the only way to test what your audience is really interested in hearing about. Clicks, favs and RTs or Shares mean they care, and zero interaction means your content is falling flat.

  2. This is a very informative article. One important part of this equation to social media success is your “Target Audience”. I have found that even though I follow nearly all of these guidelines, I am still not getting the response I expected.
    I believe that it is because my social media account has mostly friends and family, while my articles that I post are centered around Web Design.
    This creates a disconnect between me and my readers.
    I would suggest paying close attention to who your audience is, and to consider switching social media platforms if necessary.

  3. Fantastic article. Consistently hearing this information at expo’s and events. Taking an interest in your fans (and networking relationships) goes a very long way.

  4. Dear Author

    Hi. Thanks a lot for sharing your knowledge with me and other linkedin members. They are truly practical. I have experienced some of them personally that have worked for me.

    Good Luck and Be Well, Dr.Sadeghi

  5. Francine Turgott-Ricketts

    Thanks, I learn from things I already know when I hear or see them again. I believe in improvement,the gradual path for change. You have just said in a nutshell – plan, act and don’t retreat but be wise in implementing strides.

  6. Actually, this is all great advice for building a good reputation in any environment – whether it be online or face-to-face.

  7. Spreading hope and giving/receiving on social media seem very understandable to me. For me it’s all in what you share and how you share it. Share positive stories and tools that provide your audience with a sense that you are a source of solutions–ask yourself when you post something–are you trying to motivate action or change by inspiring anger or fear or guilt? Or a sense of possibility and personal strength?

    Giving and receiving–when I read a post that I learn from, or that resonated with my own experience, or I laugh, then I have received something (and the author gave). Whether I ever tell them or not– their intent was to give (not scare or sell). If I do give feedback and they respond or take my comments into account, that’s one way they can receive. Social media should be about exchange–it isn’t at it’s best when used only as a platform for a monologue. I think one of the points of this post was that before you begin, think of it as a genuine dialogue and not a monologue–and your posts will begin to improve and be more satisfying to you immediately.

    • Call me old-fashioned (even though I’m under 30) but it’s too much of a chore to even “log on” to LinkedIn or Facebook… I don’t even know how to make a post or accept friends… there’s no way I’m going to start a dialogue…

  8. I don’t understand any of this… How do you “spread hope” or “give and receive” on social media..?? A little clarity, please…

    • Sup Some Guy.

      With a little work, you’ll find that the idea of spreading hope and giving+receiving becomes more clear. (Spreading hope right there)

      If I could give you a little advice, it would be to share and improve upon the ideas of others freely through social media. (Some giving and receiving right there)

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