Today is the on-demand, instant gratification era. We have more choice than ever before…and we can make our choices whenever we want. 24-hours a day, 7 days each week, we are now able to get what we want, when we want it. I call it the, “Vending Machine Effect” and it’s taking over every form of business.
Vending Machine Effect Hits Career Coaching
Recently, this effect has started to impact how people choose to get career help. We want advice, tools and resources when we feel like focusing on our careers (i.e. nights, weekends, lunch hour) – and we want it in the format we prefer most to receive it (i.e. video, e-mail, mobile).
This leaves a huge challenge for career coaches. Especially, since the greatest impact a coach can have is when they set time aside to work with a client one-on-one. This requires planning, money and preparation – three things the average person doesn’t want to give up easily. As a result, career coaches have realized they need to accommodate their clients by offering e-books, videos, and other on-demand resources that can be purchased and utilized immediately. While these resources can be a wonderful way to get some targeted advice, sometimes it’s just not enough to help a person overcome their career challenges and find the success they seek. The Vending Machine Effect in career coaching limits the ability to customize your choices to suit your unique needs. Until now…
What if There Was a ‘Drive-thru’ Option?
As a career expert, I can relate to both sides of the equation. That’s why I decided to come up with a ‘drive-thru’ option for our CAREEREALISM readers. It offers the convenience and efficiency of on-demand resources, BUT it also provides a way to get personalized assistance. It’s called C3.
In short, C3 is a 3-hour career coaching clinic you participate in on-line. I’m limiting participation to only 20 people per session to ensure each attendee can get their questions answered and receive feedback tailored to their unique situation. Better still, it provides the same information, tools and resources a person would get in a private session with me, but for a fraction of the cost. I’m even giving attendees a PDF copy of the 144-page CAREEREALISM Guidebook as a gift ($9.95 value). The C3 program costs only $20 (that’s just 11 cents/minute!) and comes with a satisfaction-or-your-money-back guarantee.
Plus, I’m Giving C3 Participants a ‘Super-size’ Option
Anyone who completes the C3 program will be given the chance to apply the full purchase price to an annual subscription to our Career HMO, CAREEEREALISM Club. So, if you’ve been thinking about joining our club, this is the ideal way to test it out.
We no longer provide this service. Please check out our Career HMO, CAREEREALISM Club. Click here »
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About J.T. O'Donnell
