I recently saw Zappos offers employees $1,000 to leave. The idea is employees will quit if they are unhappy and use the money to go start their job search. I think this is brilliant. No disengaged workers on performance plan that drags out the termination process and drags down the employees around them. And yet, Zappos is the exception, not the norm. “We don’t want to risk them leaving.” Too late! A study came out recently that says 84% of workers plan to look for a new job in 2011. Another study came out that says job satisfaction is at a 23-year all-time low. And yet, I’ve talked to several HR executives recently who said they were reluctant to give their employees access to confidential career coaching. Their reason? They’ll be coached to leave us. Wow. So, you know they want to leave, studies show they want to leave, but instead of giving them resources that could potentially help them work through their frustrations and re-engage on the job, and you want to make sure they stay unhappy? Why are companies afraid of career coaching? Fact: Employees rarely share their frustrations with management or HR because they don’t want to risk getting in trouble or lowering their reputation. Instead, they vent to co-workers, family and friends. More importantly, they often take the misguided advice of these unqualified individuals and end up making the situation worse. Career coaching isn’t just about helping someone find a new job – we help people find love for their current job too! Executives are surprised to hear my first focus with an unhappy employee is to see what we can do to salvage the situation. Why? The employee has invested time and energy into building credibility in that company. Why waste valuable resources, relationships and experience? Starting over is a lot of work. I’d rather help the individual course-correct within their company. Now, if there is absolutely no way they can stay there, then yes, I will discuss how to find a new job, but I’ll also coach them on how to exit gracefully so they can keep the door open in the event they want to return some day. The fact is EVERY job is temporary. You just never know which employer may be worth going back to. Companies can’t guarantee jobs anymore. Why not give employees access to a resource that can prepare them should an unexpected lay-off or restructuring occur? Having worked with 100s of laid-off workers in the last few years, many complained of getting no outplacement services. The ones who did get them said they were outdated and ‘too little, too late.’ The results were some angry ex-employees who have made sure people know that their former employer treated them poorly. Companies have to recognize there are things they can do to help employees feel in control of their careers so that if their job ends, they can move on without blaming the company. Future Trend: Career HMO access at smart, talent-focused organizations will make recruiting easier. I believe companies as progressive as Zappos will adopt benefits that will help their employees see they are businesses-of-one who are responsible for their own career development. Accountability is an employee’s responsibility. That’s why organizations who offer services (i.e. a Career HMO) to help their employees develop their careers on their own terms will see great results. Think about it: Would you want to work for a company that is so confident in its corporate culture and treatment of staff it encourages them to work with professionals to get the guidance they need to stay happy and engaged? Hmmm. Sounds like a great place to work to me. So, what do you think? Would you want to work for a company that offered FREE access to career coaches via a Career HMO? What do you think will need to happen for companies to finally see the value of offering this as a benefit to current (and former) employees? I’d love it if you’d share your thoughts below. Photo credit: Shutterstock
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
BigstockMake a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
- How did I learn about this job?
- How did I apply for the job?
- Did I earn an interview?
- What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
BigstockAre you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
Let's start with resumes!
Every resume should be tailored to the position in order for it to stand out to recruiters and hiring managers. It may seem like a lot of work, but it's actually less work than submitting the same resume over and over again and never hearing back.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
BigstockYour job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
- Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
- Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
- Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.