Cover Letter

5 Key Steps To A Cover Letter That Opens Doors


So… you’ve created a knockout resume, and you’re ready to wow employers by sending it directly to them. Don’t forget to send it under cover—a powerful cover letter, that is.

While a great resume can open doors, a compelling cover letter can be an equal (if not MORE) important part of your pitch for employment.

In fact, some surveys of HR professionals and recruiters have suggested the cover letter—instead of the resume—is what really gets read!

That’s right! The interviewing decision may actually rest on how well-written and concise your letter appears… and the irony is you may never find out whether it was the resume OR the cover letter that swayed an employer.

Even if cover letter writing isn’t your style, don’t panic! Read on for five strategies that can help even a novice letter writer create a memorable introduction to capture an employer’s attention:

1. Ensure Your Letter Matches Your Resume In Presentation And Style

Start by copying the name and address header information from your resume to a blank document. Next, check the margins on each document to ensure they match.

Be sure to use the same font as your resume, in order to give your application a professional “package” look. In addition, don’t suddenly switch fonts or font sizes in the midst of the letter itself.

With this type of presentation, hiring authorities can match your resume to the letter-plus, doing so helps to put your best professional foot forward.

2. Find Out The Hiring Manager’s Name Before Sending Your Application

Skip, “Dear Sir” by finding out exactly who is behind the open position. This is where your Internet research skills will come in very handy.

Sites such as LinkedIn or are great resources for job hunters who want to find company insiders.

In addition, you might be able to call the company and ask who the hiring manager is for the open position, or use your network to learn the names of managers at the company.

If you can’t find out the name, “Dear Hiring Manager” is most appropriate. Skip, “To Whom it May Concern”—or it won’t concern anyone!

3. Keep In Mind The Purpose Of The Letter Is To Gain Attention

Your first paragraph should therefore skip mundane details and get right to the point. Aim for an opening sentence that states your main qualifications, plus your objective, all in one shot.

For example, a cover letter for a Sales Manager might begin with:

With a strong background closing contracts in excess of $1 million at Fortune 500 corporations, I am confident that I can exceed your expectations in the role of Sales Executive.

Conversely, an Operations Director might use the following:

As an operational executive focused on delivering the highest levels of quality, I have helped global organizations achieve their profit goals by leading large teams to achieve infrastructure improvement and maintain cost control. These qualifications have prompted my application to your company for the position of Operations Director.

4. Don’t Repeat Everything In Your Resume

Even though you’ve put a lot of effort into your resume, it’s still best to resist the temptation to repeat all that great information.

You’ll capture more interest by restating your main points, allowing the reader to see how you will succeed in the new job.

I recommend adding a bullet-point list of your relevant qualities and achievements, keeping it to a maximum of five critical points. Preface it with “Representative skills that make my background ideal for this position include…” to give the employer a quick snapshot of your fitness for the job.

Still stumped for ideas? Try to answer the classic “Why should we hire you?” question, and you’ll be able to state your case much more succinctly.

5. Limit The Number Of Sentences Beginning With “I”

Focusing on the job and the employer’s requirements are key strategies for a great introduction. One of the best ways to do this is to refrain from using first person references at the beginning of your sentences.

Why is this so important? Employers are hiring a solution to their business problems when they bring you on board, and this means focusing on their requirements is a key step.

Think about it this way: when you create a verbal picture of what you can achieve, it rarely starts with “I”—and structuring your thoughts this way can help reinforce your emphasis on the company’s needs.

The following example illustrate this point:

Given your needs for a proven sales performer open to new challenges in the medical device industry, we should talk further about my record of success in territory expansion.

In summary, don’t forget to create a strong cover letter as part of your job hunting strategy. You’ll find that a personal, yet powerful, introduction to your skills might be all you need to access more interviews.

Photo Credit: Shutterstock

Laura Smith-Proulx

Multi-credentialed executive resume writer Laura Smith-Proulx of An Expert Resume is the #1 U.S. TORI resume award record-holder and a published global expert on executive branding and LinkedIn strategies.


  1. A to the N to the D to the Y

    I always hesitate to write something inside the “duties” box, when applying for jobs. I feel like I’m repeating everything that’s on my resume. Any suggestions?

  2. I was recently told that I should use bullet points in my cover letter. Is this something that you would recommend doing? My recruiter said that was how cover letters were put together in her MBA class. Bullets points seem out of place to me in the cover letter…

    • I encourage my clients to save the bullets for the resume and use the cover letter to showcase a different kind of writing ability.

  3. I would have to disagree with point two as well. Nowadays you will most likely have multiple individuals look over your application. First HR, then a hiring panel and then maybe the senior hiring manager.

    That is why I feel “to whom it may concern” is your best option.

    • Banksy, I respectfully disagree that a more generic opening is preferred. I would rather see a letter addressed to the Director of HR by name even if it’s a team member or hiring panel doing the actual review. To me, it shows that time was taken to do some research and select an appropriate recipient of the letter.

  4. Some very good points in this article. However, I don’t think I would ever start a letter with “Dear [recipient’s job title]”. By all means do your best to personalise your cover letter, but if you cannot find out the recipient’s name, Dear Sir or Dear Madam is always the next best option. Otherise, your cover letter can end up looking like a mailshot, rather than a business communication. Maybe it’s because I am British and we like things a little more formal!

  5. Some great points, good article. Though not using “I” in the cover letter is a tough one. Personally, I feel you need to use it to show first person achievement, though don’t overuse it, it appears as though you’re just talking yourself up,” I did this, I did that, then I did this” !

  6. Good tips, Laura! After reading #1, I was concerned that readers would think they needed to make the content match too, but you addressed this in #4.

    Personalize, personalize, personalize. This is the place to show the employer you understand their mission and needs.

  7. Thank you for writing this article. I especially liked your suggestions at #3 and #5. It is often difficult to think of how to phrase these points and your tips are going to prove very helpful to me and many others.

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