Online Portfolio

5 Benefits Of Creating An Online Portfolio

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Online portfolios aren’t just for certain fields or industries anymore. The importance of having a professional online presence is more important than ever, and an online portfolio will certainly increase your visibility and presence. Creating your portfolio website allows you to share and showcase your work easily with the employers you’d like to work for.

5 Benefits Of Creating An Online Portfolio

Here are five benefits of showcasing your work online:

1. Professional Way To Showcase Your Work

Building a website about your brand and experience is a polished way to share your expertise with others. Websites can be more creative and innovative than traditional portfolios and are able to share with anyone in the world.

Suggested resources:

  • WordPress
  • Weebly
  • Wix
  • DoYouBuzz
  • Brand-Yourself
  • Webs
  • Carbonmade
  • Flavors.me

2. It’s A Great First Impression For Employers

If an employer sees your website link in your signature or on your resume, they’ll likely click on it to see what you’ve built. Seeing you’ve taken the time to build a website featuring work samples, recommendations, previous presentations and more will be a killer first impression.

3. Increases Your Visibility And Online Presence

When an employer Googles your name, your professional portfolio will be one of the first search results that pops up.

4. Shows You’re More Than Just A Resume

Because of the flexibility of an online portfolio, you’re able to show your personality by choosing design, layout and the copy you write.

5. Flexibility

With the click of a button, you can change content, videos, copy and pictures on your online portfolio. You can also constantly create new content to add to your site to show your continuous learning process—whether employed or not.

Do you have an online portfolio? What else would you add?


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Photo Credit: Shutterstock

Heather Huhman

Heather R. Huhman is a career expert, experienced hiring manager, and founder of Come Recommended, a content marketing consultancy.

8 comments

  1. Agreed. Having an online portfolio along with a resume helps to make an impression on a potential recruiter. Carbonmade, Dunked App and WordPress are good tools to consider for creating an online portfolio.

  2. There are many great portfolio-builders in addition to Carbonmade. Behance, FolioHD, and Folio24 come to mind. I think most of them offer free accounts, so you might try experimenting with them to see which one suits you best.

    Good luck!

  3. I found all of the information above very informative and although I would love to align myself with an online portfolio I am at a lost at where I would begin. I am presently out of work, over 40 and do not have any tracking of my personal career successes to bring the WOW factor to a portfolio. I’m not back in school and I don’t have a degree above an Associate Degree level, nor do I have the finances to go back to school. My knowledge is all on the job experience that aligned me with opportunities to be hired at managerial levels and afforded me the ability to do my job above and beyond. How do I successfully sell myself in today’s market so that I can be acknowledged and considered as a potential candidate?

    • Marketing yourself in the digital world is really not a great deal different than how you would market yourself on a resume. The difference is just in delivery. I would think that the best start for someone of your experience would be to put together the most impressive hard copy resume that you could. From there, go to LinkedIn and just copy the information from your resume to your LinkedIn profile. Immerse yourself in the articles that you find on LinkedIn (like this one) and just learn as much as you can about personal branding. Become comfortable with one medium before you move to the next, as trying to become an expert of all will just frustrate you. Focus on showing employers the value added by them obtaining your work experience, and read some articles about the best way to craft a resume for each job description.

  4. Kimberly Patterson

    I’m wondering exactly how much to include in an online portfolio. I’ve worked in several fields with a variety of job descriptions. Obviously I will want to focus on the specific skills and achievements that will be important for the type of position I am currently seeking, but how do I include all of this without coming across as flakey? I am looking for a company or agency to stay with long-term and I want it to be clear that I have much more to offer than “a bit of knowledge about a lot of things.”

    Also, as I have never created an online profile, I would love to see some well executed examples. I know I could Google this, but I’m sure I would find at least as many poorly put together profiles as I would correct ones. Being a newbie at this, I fear that I might mistakenly model my own after one that should be titled, “What NOT to Include in Your Online Profile.”

    Thank you so much for a wonderful article and I look forward to any and all responses!

  5. Agreed on all accounts. A portfolio is a great way to stand out from the competition. A resume is standard and is great for showing what you have done, but the problem is it doesn’t show any of your intangibles. In addition to a portfolio, a video resume is a great way to show these extra traits that separate you.

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