Customize Cover Letter

How To Customize A Cover Letter For A Specific Job Opening

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It’s finally happened. After months of searching the job boards, you’ve found the job you have been waiting for. All that’s left is to send in a resume and get that face-to-face interview, and the job could be yours.

Related: 4 Inside Secrets To Writing A Great Cover Letter

The question now is how do you make sure that your resume gets you chosen? How do you make sure that your resume is even seen? The answer: by creating the best cover letter possible.

Make The Cover Letter Specific To The Position

Recruiters, in more cases than not, spend a little time looking at a cover letter before deciding if they want to go ahead and read the resume. Your cover letter is like a sales page, and you need it to really speak to the person in charge of hiring. You need a cover letter that lets them know that you are the ideal candidate for the position and that you are more than qualified and capable when it comes to handling the job.

So, how do you do it? You tailor the cover letter to the job itself. If the company has mentioned four things they are looking for in the ideal candidate, you make it clear near the beginning that you possess all four qualities or abilities and explain how or why this is true.

Try to match the language the company uses in case they utilize filtering software to select potential candidates. Explain what makes you a great fit for that specific company, and make sure that you have done your research into their brand and into the way they present themselves so that the tone of your cover letter is in line with the general tone of the company itself. If a company is innovative and fun, you want to use different wording than you would for a company branded around professionalism and tradition.

Tailoring your cover letter doesn’t have to be a difficult process, but it should involve some research. Really get to know the brand behind the company you want to work for, and strive to create a resume and cover letter that match that brand. It not only helps you stand out, but it shows the company that you are a good fit for their ideals and their style. Your cover letter is your ticket to the next step in the hiring process—make it count!

Want to know more? Here are three secrets to creating an interview-winning cover letter.

Writing a compelling cover letter not your best strength? That’s OK! We can help use the strategies above and many more to create an interview-winning cover letter for you. Get the cover letter help that you need now.

This post was originally published at an earlier date.

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Jessica Holbrook Hernandez | Expert Resume Writer & Personal Branding Strategist

About the author

Jessica Holbrook Hernandez, CEO of Great Resumes Fast is an expert resume writer, career and personal branding strategist, author, and presenter. Want to work with the best resume writer? If you would like us to personally work on your resume, cover letter, or LinkedIn profile—and dramatically improve their response rates—then check out our professional and executive resume writing services at GreatResumesFast.com or contact us for more information if you have any questions.


Disclosure: This post is sponsored by a CAREEREALISM-approved expert. You can learn more about expert posts here.

Photo Credit: Shutterstock


Jessica Holbrook Hernandez

Jessica Holbrook Hernandez, CEO of Great Resumes Fast is an expert resume writer, career and personal branding strategist, author, and presenter.

One comment

  1. Adapting the cover letter can be a tedious job so I find that some candidates only work at the “why am I a good fit for the job” and leave the same summary and interests paragraphs. If a candidate has made their cover letter public and you can find the same phrase used in two cover letter, it’s not usually a dismissal reason, but it won’t give the candidate a big plus. So at least try and use a different summary than in your LinkedIn profile the next time you send a cover letter.

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