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What Is Employment Branding?

Your company wants - and deserves - the top talent in its industry. Ever wonder why you’re not attracting these candidates? A poor employment brand could be to blame. The truth is, the best candidates aren’t looking at your job posts.

Just like every professional has a personal brand, every company has an employment brand. It defines the company’s values, what makes the company great, and why employees love working there.

Remember the saying “show, don’t tell”? Employment branding develops your company’s story in a way that showcases the unique characteristics that define your brand and culture.

So, why is it so important for every company to have a strong employment brand? Watch this video and find out >>



Culture Connection

Culture Connection defines a company’s brand and effectively showcases its characteristics to attract passive and active job seekers. Here's how >>

Live Examples

What are potential candidates going to see when it comes to your brand? Check out these live examples to learn more. See examples >>


FREE Resources

Watch our FREE informational webinar, "Drab to Fab: How to Create a Smokin' Hot Employment Brand" to learn how to attract top talent. Watch NOW >>

Informational Posts

Check out these informational posts on what Employment Branding is, why YOU need it, and how you can do it for your company. Learn more >>


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Are you READY to start snagging top talent for your company? Enter your email address to receive more information on how Employment Branding will help YOUR company!




Ready To Get Started?

Asking your Marketing Department to create content for you isn’t enough to land your next great employee. With almost 20 years of HR experience, J.T. O’Donnell, founder & CEO of CAREEREALISM, has the expertise to fit it all together for you. To book a consultation, email us or call 1 (603) 926-2800.