Personal Brand

There’s No ‘I’ In Personal Brand


The Dalai Lama said the root of all suffering is thinking about yourself. In Tibetan, the word for pride is literally translated as, “Me, the King” (nga gyal). In contrast, your happiness is proportional to the thoughts you have for other people. This concept also applies to your personal brand.

Related: How To Create A Personal Brand Without Being A Jerk

It seems the Internet would agree with the Dalai Lama. In a recent study done by Dan Zarella, the more someone uses words like, “I,” “me” or “my” the less Twitter followers they have. Another study also suggested “you” is the most retweeted word.

To Give Is To Receive

The idea a personal brand is an act of narcissism is entirely false. The idea personal branding is generational or age based is also false.

Everyone has a brand, like it or not.

And finally, the idea personal branding is simply talking about yourself a lot is completely wrong. As we saw from Dan’s research, talking about yourself actually hurts your brand.

So, what exactly is personal branding?

Align Who You Are With What They Need

People walk around all day thinking about their problems. Right? And in order to get your next job, you are trying to find a way to provide value by solving a target company’s problems.

Step 1: With personal branding is knowing what you can do, what you are good at, what you like to do.

Step 2: Knowing what your target company needs, what your hiring manager cares about.

Step 3: Aligning the two previous steps.


Tell them how you can help them. If you are not sure, ask.

Related Posts

What’s A Personal Brand And Why Do You Need One?
3 Examples Of Great Personal Branding
Is Your Personal Brand Wrong?

Photo Credit: Shutterstock

Joshua Waldman

Author of Job Searching with Social Media For Dummies, Joshua is recognized as the authority for helping people find work using social media. His blog,, won the 2013 Reader's Choice award for best career blog for original content.


  1. Cantor Marsha Shane Stein

    I have been part of the South Florida Clergy for over 25 years. I have

    helped people through mourning and death, also thru life and drug abuse,

    and many life cycle events as well.

    Marketable for all self help issues. That would have to be my business.

  2. ‘I’m fun loving i respect myself and others like to make friends and am streight forward will tell you how it is weather you want to hear it or not but not rude about it.

  3. It’s important to remember that YOU are a product. Think about how name brands describe their products. Very rarely do they refer to themselves as a company or a product. They focus on benefits that add value to YOU. You are right Joshua, it is all about YOU, that is, the client/recipient.

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