LinkedIn Status Update

10 Tips For Effectively Using Your LinkedIn Status Update

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One of the features of LinkedIn that tends to be underutilized is the “LinkedIn Status Update” (also called your “Network Update”) in your LinkedIn Profile. Your status update “block” is a white box located just below your picture on your “View My Profile” page. If you don’t see such a block, then you’ve not posted a status update.

From your LinkedIn home page or your “Edit My Profile” page, you can change your status update as frequently as you desire. EVERY time you update your status, the home page of ALL of your network connections is “pinged” with your status update. Status updates are also distributed to your network via email when LinkedIn sends you your weekly “Network Update.” Your latest status update is always displayed on your LinkedIn profile.

Your status updated is limited to 140 characters – just like Twitter – so keep that in mind, particularly when cutting and pasting information into your status update “window.”

Updating your LinkedIn status is a great way to communicate to your network on a frequent and ongoing basis. I update my status at least once each day with different types of information. 10 tips for effectively using your status update to distribute useful information are presented below:

1. Insert the title and a “shortened” URL link to one of your recent blog articles. Bit.ly is a great resource for shortening URL’s.

2. Insert the title and a “shortened” URL to a blog article you read and really liked. Particularly one that is timely, informative and relates to your “brand” or area of specialty in some way.

3. A link to a newsworthy web posting or news item. Include the title and a shortened URL. Alignment with you brand “voice” or area of specialty makes it more powerful. I like to focus on POSITIVE news as opposed to negative news.

4. A great “quote of the day.” A great source of quotes of to search the #quote “hashtag” on Twitter. Since Twitter updates are limited to 140 characters, you’ll find quotes that fit the LinkedIn status update window.

5. A brief piece of advice relevant to your brand or area of specialty.

6. A link to a great YouTube video. I recommend linking only to videos that are less than about three to five minutes in length. The video content should be consistent with your “brand” or area of specialty.

7. A request to connect with you on Twitter. Be sure to include your Twitter URL. I’ve created a “custom” domain for my Twitter URL: www.AndyOnTwitter.com.

8. An important announcement about you or your company. Try a brief “press release” type of communication.

9. A link to an article in which YOU were quoted. I give the title of the article and a shortened URL link to the article. This is a powerful PR and branding activity.

10. Recent results and key activities at work. Something like, “Just landed three new Executive Career Coaching clients this week; excited about launching those engagements!”

Give it a try, make it a habit.

By the way, there are tools available that allow you to cross-post your Twitter updates DIRECTLY to your LinkedIn status updates (as well as Facebook and other social media applications). A couple of tools I really like are Ping.fm and Hellotxt.com.

Photo Credit: Shutterstock

Andy Robinson

Andy Robinson, founder of Career Success Partners, is a leading authority on career success and a 15-year career coaching veteran.

17 comments

  1. Hey I know this is off topic but I was wondering if you
    knew of any widgets I could add to my blog that automatically tweet my
    newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have
    some experience with something like this. Please let me know
    if you run into anything. I truly enjoy reading your blog
    and I look forward to your new updates.

  2. It is my understanding that LinkedIn status updates are not, in fact, limited to 140 characters. Rather, you can use up to 700 characters for your status update there. If, however, you are cross-posting your update to Twitter, then only the first 140 characters, if your LinkedIn update is longer, will be posted to Twitter.

    • ^^^THIS

      LinkedIn hasn’t been limited to 140 characters for quite some time. For an article written just a few short weeks ago, the author should really know a bit more about the social media channel he’s authoring tutorials about. Sorry to be harsh, but that’s a pretty major error. I just posted two updates in the last two days both of which nearly ate up the 700-character limit along with attaching a photo to one and a hyperlink to another….no problems.

    • Paul,
      Just copy and paste the link into the update box. Wait for a bit, and you’ll see a thumbnail and description of the page underneath your update box. Once that appears, delete the web address you pasted and type a comment about the content you’re sharing.

      Tip: You can click on the auto-generated description of the link and change it to something more concise or appealing if you want.

      Funny Note:
      For a long time, I didn’t realize you could delete the actual web address from the post and still keep the auto generated link.Then I read an article titled something like, “5 Things That Make You Look Stupid on Facebook.” Leaving the web address in your post was one of them. :-) Live and learn.

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  4. My coworkers and I have been having problems recently with using bitly links in status updates. Sometimes they work, and pull in the title of the page and the headline (of the blog post), along with an image from the page. Other times, the link doesn’t work and all that shows up in the preview box is, literally, “bit.ly.” Any thoughts on this? Using IE8. Same thing in Chrome.

    • No experience with bit.ly, but we use tinyurl.com at my job (One Stop Printing in Fort Worth, TX) and so far it has worked just fine.

  5. Jonathan,

    Yes, it might seem crazy, but if you provide quality content, articles, videos, and free advice and help, people will remember you.

    They won’t remember the “profile updates”, and you can turn that off.

    They will remember that you shared information that helped them.

  6. (“EVERY time you update, ALL of your network connections are “pinged”. They are also [emailed] to your network [in] LinkedIn’s weekly “Network Update.”
    I update my status at least once each day with different types of information.”)

    Oy vey! Status updates are a real turn-off: They generally have items like: Jon Morris just added a skill.

    And they consume time. Just imagine if even 10% of your connections post these weekly.

    Do I really want to be known for this pestering? Your thoughts?

    • Jonathan, I believe there’s a setting in LinkedIn that lets you change it doesn’t broadcast every time you update your profile. It’s under the privacy option in settings.

    • Jon,

      There is another great article that I saw by J.T. O’Donnell that talks give the top 5 suggestions to a better linkedin profile.

      #1 was turning of profile updates – so this might be a good read and something to pass along to your friends that update their profiles frequently.

      Just sharing…

      Frank

    • In terms of these updates – “Cindy S. added a new skill”… as I see all these – why does one that was updated 11 hours ago – stay at the top of all the other updates?

      “Cindy S. added a new skill” (11 hours ago)

      “Johhny B. is now connected to Sam” (3 minutes ago)

      (In the above – why does Cindy S. update stay at the top while so many others underneath were more recent?)

  7. I just shared this to my updates on LinkedIn® so people in my network can be made aware of this.

    Have a Great Day,

    Paul P. Mosley
    Penobscot Executive Search

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