Did you know that, according to a recent Jobvite study, an astonishing 92% of recruiters use a LinkedIn profile to find great candidates?
Related: 6 Things Recruiters Want To See On Your LinkedIn Profile
Couple that with the estimated 80%+ of positions that go unadvertised on job boards, and you have a powerful opportunity to land a plum position without ever blasting your resume out into the ether (or competing with the thousands of other people who are doing so). Sound interesting?
In this post, I'm going to lay out some actions that will pay off big in terms of getting your LinkedIn Profile noticed by recruiters:
1. The First 100 Words Of The LinkedIn "Summary" Section Matter More Than Anything Else On Your Profile.
A recruiter will spend seconds evaluating someone's profile- make this part excellent and you'll immediately increase how many incoming communications you receive from them.
Focus on the following:
What's your story? What's your unique perspective on the work you do? Here's an example of a great opening:
People. Processes. Products.
These three elements have been at the heart of my career in IT, and inform the work I do in helping companies embrace change and spark transformative growth.
Include in-demand industry keywords within the first 50 words of the Summary. Bullet points are fine here. Examples:
Clinical Development
Regulatory Submissions
DMAIC
Offer a clear path to connecting with you within the second 50 words. Phone number (you can use Google Voice or a Skype-to-Go number here which forwards to your main phone when you want it to). Email address. Website. Don't make someone have to search through your profile for this information, make it obvious.
2. Cater To How Recruiters Search For Candidates.
The most important fields used by recruiters who are seeking out candidates on LinkedIn are:
Location
Instead of listing your home zip code, insert the zip code of a major metropolitan area or region which you're interested in working in.
Title
Does your LinkedIn Headline simply list your current position title? Swap it out for something which paints a more comprehensive picture (ex. instead of Managing Director, South America insert Senior Executive, Retail with over 20 years of excellence in YOY revenue growth and operational turnarounds.) You have 120 characters to play with in this section- use it!
Company
If you're not currently working, set the end date for your last position to "Present." If an end date is listed, it won't show up in recruiter search results (you don't want that). Another option here is to create a new position describing non-FT work you're engaged in (such as consulting projects, work with a non-profit, and so on). Just make sure it is directly relevant to the type of role you want.
Never list "unemployed," "in transition" or similar phrases on your profile.
Industry
Choose the industry you want to be a part of, not necessarily the one you're in now. For example, if you're in the Medical Devices industry but wish to move into Pharmaceuticals, then list Pharmaceuticals on your profile.
Keywords
Use LinkedIn's "Advanced Search" function to pull up profiles of people who currently have the job you want. Check out their "Skills & Endorsements" section: which keywords rise to the top time and time again? Insert all of the ones which you possess within your own profile.
A Few More Tips:
Make sure your LinkedIn Photo is friendly, engaging and appropriate for your age, experience, and industry. Your face should take up the bulk of the picture.
Yes, recruiters do search by certifications and degrees (ex. PMP, MD) so if it's acceptable include it right after you name.
Join high-traffic groups for your industry, as well as recruiter groups. This will enable recruiters who are also part of the group to message you for free (without using up their InMails).
This post was originally published at an earlier date.Disclosure: This post is sponsored by a Work It Daily-approved expert.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.
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