- 5 Fun Ways To Nurture Your NetworkPosted 3 days ago
- 5 Reasons Why Every Professional Should Have A Personal WebsitePosted 4 days ago
- How To Create An Effective Executive ResumePosted 11 days ago
- Networking: Get By With A Little Help From Your FriendsPosted 12 days ago
- 5 Biggest Job Application MistakesPosted 13 days ago
How LinkedIn’s Twitter Integration Has Changed LinkedIn
By CAREEREALISM-Approved Expert, Joshua Waldman
I used to tell my clients to update their profiles and status on LinkedIn no more than two times a week.
All of that has changed since LinkedIn’s integration with Twitter.
Now, there is almost no limit to the number of times you should update your LinkedIn status, but there are still some things you will need to be careful about.
Update Frequently, but LinkedIn is NOT Twitter
In an earlier post, I wrote about the rules of intimacy for each of the main social media tools. These rules, for the most part, have not changed.
LinkedIn is still a place of professional networking. The voice and tone of what get’s posted in status updates tends to reflect a professionalism typical of LinkedIn’s past.
Twitter on the other hand, in my opinion, is much more casual. I have a celebrity client who told me she tweets about which celeb is having sex with another, because these tweets get more attention.
On Twitter, it’s OK to ask for clicks, retweets and even for business, if done with taste and in moderation.
On LinkedIn, such behavior is not tolerated.
So what has changed?
Simply, the only change is the frequency people are updating their status. Now it seems once or twice a day is quite OK.
Enjoying this article? You could get the best career advice daily by subscribing to us via e-mail.
The New LinkedIn/Twitter Strategy
If you are already on Twitter, then making the jump to daily LinkedIn updates is a no-brainer. Most of the Twitter tools, such as Tweetdeck and Hootsuite, already allow you to post to both services simultaneously.
Simply post only the more professional tweets to your LinkedIn profile, leave the rest of them on Twitter.
If you are not on Twitter, then you may still want to adopt the daily status update strategy. It will give you an opportunity to get in front of more people more frequently without breaking any social media Faux Pax.
With more people posting on LinkedIn, there is also more opportunity to interact. Simply leave comments beneath other people’s updates to let them know you are listening to them. This is a great way to begin conversations, network and develop your personal brand.
Did you enjoy this article? Read more articles by this expert here.
Joshua Waldman is the owner of Career Enlightenment where he helps motivated job seekers get better jobs faster using social media. He received his MBA from Boston University and has 5 years of corporate experience and consulting. You can find him at www.CareerEnlightenment.net or follow him on Twitter at @JoshuaWaldman.