Managing Online Brand

Managing Digital Dirt Online


On the one hand, the Internet is a wonderful place to get your name out as a highly qualified job candidate. On the other hand, there may be information floating around about you that you’d rather was not shared with everyone in the world. How can you determine what’s out there in cyberspace? Is there a way of managing digital dirt online?

Googling your own name is a popular technique for digging up digital dirt. You will certainly find some information this way, but if you have a common name, you’ll find information on many other people as well. One way to find information specifically about yourself is to run a search on This website allows you to enter your location and finds information particular to you. It often turns up things Googling yourself does not—such as public profiles you may have on sites like Amazon or on old social networking sites you no longer use.

All Internet exposure is not bad—getting traffic to your LinkedIn, Twitter, blog, and professional Facebook accounts can all generate interest in your job search. However, hiring managers searching your background don’t necessarily need to see your personal wish list on Amazon or the pictures you posted out on after your high school reunion.

Many sites share this type of information in public searches without their users being aware, so it’s a good idea to check your privacy settings in as many places as you can. Running a search can help remind you about places where you may have uploaded information years ago and then forgotten about.

The Internet allows job seekers to build an online brand for free. When used to your advantage, a consistent online image sets you apart as an outstanding human resource. Just make sure the information you provide on the Web is as flattering as possible, and everything out there about you screams, “I’m the best—hire me!” Creating a consistent online brand is an important element of any job search. From LinkedIn profiles to Web resumes and social networking, we have you covered.

Photo Credit: Shutterstock

Jessica Holbrook Hernandez

Jessica Holbrook Hernandez, CEO of Great Resumes Fast is an expert resume writer, career and personal branding strategist, author, and presenter.


  1. Hello my name is Tiffany and I am interested in surveying because I have a vivid approach on a lot of things. I believe doing anything online u have to always be very percausious.

  2. Hello im susan leuchter nice to meet all of you.
    Im layoff have been looking for home base business.i have met alot of spammers to many to count.
    I need a home base business that doesnt cost arm and leg.
    Take care
    Susan leuchter

  3. I like Pipl. It does help you to see content that may not remember is out there.

    When you engage on blogs, videos, open Linkedin groups, etc, it creates snippets of content about you on the internet.

    Engage as often as you and never forget this rule, “Never say, do or engage on social media (& Life) in a way you do not want to be heard, seen or perceived.”

    To say it in a positive manner, “Always say, do and engage on social media (& Life) in a way you want to be heard, seen and perceived.”

    Thanks for sharing this article Jessica

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