6 Eye-Tracking Secrets That Will Get Your Resume Read

This article is part of an exclusive month-long program on CAREEREALISM to help readers break free of The Golden Handcuff Effect. Click HERE to learn more about the Professional Emancipation Project, a.k.a. The P.E.P. Talk.

Technology is giving us clues into how people read online resumes—how their eyes travel over the page, where they pause, what they move to next. Dr. Jakob Nielsen, a pioneer in the field of usability, conducted an eye-tracking study on the reading habits of web users. The research study displayed that participants exhibited an F-shaped pattern when scanning web content.

Resumes Eye-Tracking Secrets

With this “F factor” in mind, when you are composing your resume, LinkedIn profile, cover letters, or other career-comm documents, think about how you can position key information and impressive accomplishments in these areas. Doing so will increase the likelihood of readability and comprehension for recruiters and hiring managers.

Secrets That Will Get Your Resume Read

1. Use Keyword In Headings And Subheadings

Choose keywords for headings and subheadings when possible. For example, instead of “Professional Experience” as a category heading on your resume, consider “Sales Management Experience” or “Customer Service Experience” or other appropriate title. As recruiters scan the resume headings, they’ll get an extra dose of the keywords they’re looking for.

2. Position Impact Statements Near The Company Name

Since readers look for company names and dates as part of their first impression, consider adding a key impact statement or accomplishment between the company name (on left side of resume) and the date (on right side of resume), as this example with yellow highlighting shows:

Resumes Eye-Tracking Secrets

3. Lead With Info-Carrying Information

Front-load paragraphs and bullet points with info-carrying words, accomplishments, and/or numbers. For example, instead of saying “Developed strategy to boost untapped VA contract from $250K to $2.5M”, lead with “10-fold increase: Built VA contract from $250K to $2.5M.”

4. Use Graphics To Convey Key Information

Consider adding a graph or chart to convey important information. A picture IS worth a thousand words!

5. Keep Key Info Above The Fold

Keep the meatiest information up high on the page. Even though many resumes are read on a computer screen, the information near the first third to half of the page is still the most important real estate on the page/screen.

6. Center Important Points Near “F” Bars

Consider centering key information in a text-box, as the example below shows.

Resumes Eye-Tracking Secrets

Review your resume today and consider potential tweaks to increase its readability. Getting the “F Factor” into your resume may earn you an “A” in your job search!

The P.E.P. Talk

This article is part of our P.E.P. Talk Series. Over the next month, some of the brightest and best authors, business professionals, and coaches are coming together to share their valuable advice for breaking free of “The Golden Handcuff Effect” so you can take full ownership of your careers and experience Professional Emancipation.

P.E.P Talk

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