Dear Experts,

There are many personal branding tips out there. It makes it somewhat overwhelming. I understand it’s a vital concept when you’re job searching but I need a way to funnel the information.

What’s the single most important piece of advice to follow when building your personal brand?

Got a career question you’d like answered? Send it to twitter@careerealism.com along with your Twitter account name (you must use Twitter for us to post your question).

Here is how our CAREEREALISM-Approved Experts answered this question on Twitter:

Q#415 Build personal brand on ur Core Value Proposition: what u love 2 do, do really well, want 2 b known 4. (@juliaerickson)

Q#415 #1 personal branding tip? Be real. People will like or hate you for who you really are. Don’t fake it. (@beneubanks)

Q#415 Consistently show up how you want to be seen: http://tiny.cc/CKfyU (@krisparfitt)

Q#415 Start small. One social media tool at a time. LinkedIn is a good start. When you feel confident, move on. (@jtodonnell)

Q#415 Finally, be consistent. Social media makes it easy to communicate, but has ^^^^ the white noise. Hang in there. (@EmilyBennington)

Q#415 Second, be focused. You can’t be all things to all people. Narrow brand to 1-3 words you weave through all you do. (@EmilyBennington)

Q#415 First, be authentic. If your brand isn’t a true reflection of who you are, it won’t get off the ground. (@EmilyBennington)

Q#415 Single Most Important Thing to Know When Personal Branding? http://bit.ly/5FFIrw (@ravingredhead)

Q#415 Forget it altogether and focus on value! More here: http://twurl.nl/e283gt (@louise_fletcher)

Q#415 By getting the word out. In many cases, you are what you say you are. Once you have defined your brand, sell it. (@gradversity)

Q#415 My pick for best book to read is Dan Schwabel’s Me 2.0. http://danschawbel.com/, especially for Gen Y. (@lauralabovich)

Q#415 Look inside then look at your target company’s needs. Read 1997 Tom Peters: http://twurl.nl/zahmmr (@JoshuaWaldman)

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