The key here is to take a "problem solving" approach. You need to identify a problem that is really hurting the potential employer, and propose a solution to the employer that you're uniquely qualified to fix the problem.
The problem needs to be real pain for the potential employer. In this economy, companies need pain killers, not vitamins.
You need to identify the real pain, and demonstrate that you have realistic plan (and maybe a preliminary solution) to address the problem. You can get a job this way, but you need to do a lot of homework before you approach potential employers.
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