Networking is not about how many resumes or business cards you hand out, but how you establish rapport and build a relationship that can lead to opportunities. Attending a networking event is only the beginning of the networking process. Effective networking takes time and builds lasting relationships where both parties can help one another.
Related: 18 Easy Conversation Starters For Networking Events
Many job seekers I often speak with are intimidated by networking events. It's not that they do not want to network; it's that they don't know how to approach people they don't know.
As much as we all want to know how others can help us, when networking, it's not recommended for you to go straight into pitching. It's a turnoff to many people, especially when you don't know the person.
So, how does a job seeker tackle breaking the ice at networking events and approach people in a way that later affords relationships where they can help one another?
1. Change Your Mindset
Think of networking as a chance to get to know others and as a place where you can seek advice from someone who may come with a different point of view. As you show interest in others and ask for advice, the conversation will naturally redirect itself in a manner where others will be more willing to help you or connect you to people who can help.
2. Mind Your Appearance
Walk in to a networking event with the appropriate attitude. Appear approachable and be willing to approach others. The simplest things you can do is offer a smile to people you come in eye contact with and avoid poor body language such as crossing your arms or keeping your head down.
3. Ask A Mutual Acquaintance For Help
Asking a mutual friend or acquaintance to help with an introduction is one of the easiest ways to help get a conversation started between two people who don't know one another. After the introduction, it's up to you to build rapport and find out possible commonalities that will help both of you establish a relationship.
4. Directly Introduce Yourself
If there is a contact you know something about, you may want to approach them directly with an introduction. Introduce yourself by full name and appropriately ask a question or make a comment. For example, the person may have just given a presentation, so you may ask a question or comment related to what was discussed. As the conversation between the two of you becomes more comfortable, steer the conversation toward a direction where you may ask for advice.
5. Ask A General Question Or Provide Comment
You are not the only one who may be feeling awkward at the networking event. If you see someone simply standing there or sitting at a table by themselves, be willing to approach them and simply ask a question or provide a comment they could relate to. It can be a simple statement such as, “Wow, this event has a big attendance turnout!" This opens the door for conversation.
After two or three more questions or comments, you can go in and say, “By the way, my name is… what's yours?" From there, your conversation can change focus where you learn more about the other individual and share information about yourself.
A key to breaking the ice during networking events is to establish a relationship where the other individual grows to feel comfortable speaking with you. Keep all questions open-ended and leave comments that allow others to probe. A question or comment that leaves one to simply have room to say “yes" or “no" will not help build a conversation.
To succeed at networking events, leave people you meet with a good impression. You want people to feel your positive energy and to see you are willing to help others, as well as have a special area of expertise they will potentially want your advice and counsel on in the future. This will help ensure the relationship and conversation you have continues to grow after you leave the event.
This post was originally published on an earlier date.
Don Goodman's firm was rated as the #1 Resume Writing Service in 2013, 2014, and 2015. Don is a triple-certified, nationally recognized Expert Resume Writer, Career Management Coach and Job Search Strategist who has helped thousands of people secure their next job. Check out his Resume Writing Service. Get a Free Resume Evaluation or call him at 800.909.0109 for more information.
Disclosure: This post is sponsored by a CAREEREALISM-approved expert.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.
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