Do you know why your resume isn’t getting you a job? Because it’s not supposed to. The goal of the resume is to make people interested enough to want to meet you. That’s it. Once you approach your resume with this goal in mind, you’re likely to double your interview rate—or better!
Related:3 Steps To A Dollar-Driven Resume That Grabs An Employer’s Attention
Writing your resume with the aim of getting a job is like hoping your eHarmony profile will convince someone to marry you. Not only would a quality company never make a final hiring decision based on even the best resume, your perception that they might do so can cause you to create a really bad marketing piece for yourself.
Much like an over-zealous love interest who talks too much and invades your personal space, your effort to make your resume all things to all employers reeks of trying too hard. It turns off the very people you want to attract.
I see this mistake manifested in resumes every day as documents that are too wordy, include irrelevant details, lack the laser focus needed to win an interview, or are otherwise off-message.
You do want to move your reader to a decision, but take the pressure off yourself. You’re not asking for a job. You’re simply helping someone make a decision about whether or not they’d like to meet you.
3 Steps To An Uber-Effective Resume
Here are three simple steps you can take today to transform your resume from “inappropriate marriage proposal” into “enticing first date invitation.”
Step 1: Identify the 3 a.m. problem.
With your ideal role in mind, ask yourself what keeps the decision makers up at night. Make a list of problems within your scope of influence that you’ve seen plaguing businesses. One or two will likely jump out as the most urgent.
Step 2: Present yourself as the solution to the 3 a.m. problem.
Now, think about how you can solve those problems. Use the top part of your resume to acknowledge the reader’s pain and define your solution(s).
For an operations executive, this might look like:
Is operations bleeding your bottom line?
Whether your operations are growing profits, having growing pains, or both… I can help. As a 3PL provider, consultant, and retainer-based COO, I bring startup and growth companies:
The care and understanding of an owner
The objectivity of a third party
20+ years of experience realizing double- and triple-digit improvements in logistics KPIs and profitability
A marketing expert might address the “keeping them up at night” pain like this:
This fragmented marketplace presents producers with uncharted challenges in reaching their consumers.I connect the dots to form consumer-driven ideas that evoke emotion and build loyalty.
As you can see below, this candidate goes on to flesh out her insight and solution.
Step 3: Prove that you’ve solved the same problem(s) in the past.
You’ve defined the 3 a.m. problem and stated that you’re available to help. Great! Now, examine your resume through that filter. Look for things you could leave out. Be ruthless, and eliminate anything that doesn’t add value.
Now, assess your resume for things that might be missing. Think of times you’ve solved the problem you’re addressing. Are the important examples there? Don’t forget about volunteer work or avocations that might be relevant. I recently wrote a resume for an IT project manager whose volunteer work was key in addressing hiring managers’ desire to strengthen their corporate citizenship efforts.
A colleague helped a young college grad get a job as a pharmaceutical rep by showing how his side gig--taking tourists out on his boat--utilized his ability to form relationships, plan ahead, and provide superior customer service. He used the discussion of his hobby to talk about the contacts he'd made with doctors--a key selling point for his target role.
To recap, you need to identify the 3 a.m. problem, present yourself as the solution, and back it up with relevant examples from your work life, and even your personal life as appropriate.
The time you spend on this exercise will pay off tenfold in terms of convincing decision makers that they NEED to meet you. Once they do, and after a short courtship, the conditions might just be right for a long-term commitment.
This is a guest post.
Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
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Make a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
How did I learn about this job?
How did I apply for the job?
Did I earn an interview?
What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
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Are you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
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Your job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.